{"id":3576,"date":"2020-10-13T16:22:14","date_gmt":"2020-10-13T16:22:14","guid":{"rendered":"https:\/\/gpsites.co\/portfolio\/?page_id=3576"},"modified":"2026-05-16T19:55:01","modified_gmt":"2026-05-16T22:55:01","slug":"presenca-online","status":"publish","type":"page","link":"https:\/\/pabloesquivel.com\/pt-pt\/","title":{"rendered":"Pablo Esquivel \u2022 Estrategista Digital"},"content":{"rendered":"<div class=\"gb-container gb-container-e063324b\">\n<div class=\"gb-container gb-container-fc996807\">\n<div class=\"gb-container gb-container-e45725db hero-card\">\n\n<h1 class=\"wp-block-heading\">Pablo Esquivel<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategista Digital<\/h2>\n\n\n\n<p><strong>\n<div role=\"navigation\" aria-label=\"Alternador de Idioma\" class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/pabloesquivel.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Switch to Ingl\u00eas\" title=\"Switch to Ingl\u00eas\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/pabloesquivel.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.svg\"\n            alt=\"Ingl\u00eas\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/pabloesquivel.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-label=\"Switch to Franc\u00eas\" title=\"Switch to Franc\u00eas\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/pabloesquivel.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.svg\"\n            alt=\"Franc\u00eas\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/pabloesquivel.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Switch to Portugu\u00eas\" title=\"Switch to Portugu\u00eas\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/pabloesquivel.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/pt-br.svg\"\n            alt=\"Portugu\u00eas\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/pabloesquivel.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Switch to Espanhol\" title=\"Switch to Espanhol\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/pabloesquivel.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/es.svg\"\n            alt=\"Espanhol\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-pt-pt wpml-ls-current-language wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/pabloesquivel.com\/pt-pt\/\" hreflang=\"pt-pt\" lang=\"pt-pt\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Switch to Portugu\u00eas\" title=\"Switch to Portugu\u00eas\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/pabloesquivel.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/pt-pt.svg\"\n            alt=\"Portugu\u00eas\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n<\/strong><\/p>\n\n\n\n<p>Insights, experiences, ideas, and perspectives on business, technology, communication, strategy, and growth in the digital environment.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ae342012\">\n<div class=\"gb-container gb-container-88b8cb20\">\n<div class=\"gb-container gb-container-31b61fbd one-col\">\n\n<p class=\"gb-headline gb-headline-230c0336 gb-headline-text lable-light\">Sobre<\/p>\n\n\n\n<p>Anos de pr\u00e1tica em campo. Com empresas, decis\u00f5es e consequ\u00eancias reais.<br>Atuo no ambiente digital desde quando ainda se discutia se a internet era passageira. Nos anos 90 trabalhei com Microsoft no programa Solution Providers, instalando redes Windows em ambientes corporativos, e depois como treinador na IBM, capacitando equipes em institui\u00e7\u00f5es clientes. Experi\u00eancias separadas, no mesmo per\u00edodo formativo.<\/p>\n\n\n\n<p>Essa trajet\u00f3ria me deu algo que n\u00e3o se apressa: perspectiva. Nascido na Argentina, parte da inf\u00e2ncia em Nova York, h\u00e1 d\u00e9cadas baseado no Brasil, constru\u00ed minha leitura do mercado digital entre culturas, idiomas e contextos muito diferentes entre si.<\/p>\n\n\n\n<p>Por anos co-liderei o Google Business Group Curitiba ao lado de Erica Marques, uma das comunidades empresariais mais ativas do programa globalmente, com mais de 17 mil participantes em eventos. O trabalho teve um desdobramento inesperado: uma indica\u00e7\u00e3o para liderar o programa globalmente, a partir do escrit\u00f3rio da Google na \u00c1sia-Pac\u00edfico, em Singapura.<\/p>\n\n\n\n<p>Hoje colaboro com a Ei!, est\u00fadio de presen\u00e7a digital baseado em Curitiba, onde ajudo empresas a construir estruturas digitais claras, funcionais e com continuidade.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-8dac1e16 one-col-dark\">\n\n<p class=\"gb-headline gb-headline-86709acf gb-headline-text label-dark\">O que fa\u00e7o<\/p>\n\n\n\n<p>Na Ei!, trabalho com empresas que enxergam presen\u00e7a digital como investimento, n\u00e3o como item de lista de compras.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-c82b0832 col-big\">\n\n<p class=\"gb-headline gb-headline-5fb6a751 gb-headline-text lable-light\">Atua\u00e7\u00e3o<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-fa96b068 gb-headline-text lable-light\">Estrat\u00e9gia digital<\/p>\n\n\n\n<p>Presen\u00e7a web, posicionamento e estruturas digitais com continuidade.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-aae946b0 gb-headline-text lable-light\">Palestras<\/p>\n\n\n\n<p>Growth Hacking, SEO\/SEM e Google Business Profile para p\u00fablicos comerciais e acad\u00eamicos. Um dos encontros mais marcantes foi com o Google Brasil, onde trouxe o tema em primeira m\u00e3o para l\u00edderes de comunidade, com a presen\u00e7a de growth hackers do 99 e do Nubank. Em breve: o decl\u00ednio do visitante humano de sites, novos formatos de conte\u00fado para IA e seguran\u00e7a digital para pequenas empresas.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-55c8d3a2 gb-headline-text lable-light\">Conte\u00fado<\/p>\n\n\n\n<p>Gosto muito de escrever. Principal autor no Business Sessions e no Substack da Ei!, com conte\u00fados distintos em cada canal. Colaborador convidado no IAM Tech Day e outros.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-43a9058f gb-headline-text lable-light\">Consultoria<\/p>\n\n\n\n<p>Dentro do contexto da Ei!. Os casos que podem ser compartilhados est\u00e3o na p\u00e1gina de estudos da empresa.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a3bb9ca3 col-small\">\n\n<p class=\"gb-headline gb-headline-0f6782fc gb-headline-text lable-light\">Contato<\/p>\n\n\n\n<p>Se quiser conversar, estou aqui.<\/p>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-8017 forminator-design--material  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-8017\" data-uid=\"6a08f722bc948\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-8017\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-8017 forminator-design--material  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"8017\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"material\" data-grid=\"open\" style=\"display: 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value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Conte com minha experi\u00eancia e trajet\u00f3ria para impulsionar sua empresa.<\/p>\n","protected":false},"author":7,"featured_media":7939,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3576","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=3576"}],"version-history":[{"count":83,"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3576\/revisions"}],"predecessor-version":[{"id":8194,"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3576\/revisions\/8194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/media\/7939"}],"wp:attachment":[{"href":"https:\/\/pabloesquivel.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=3576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}